If you have an online business, luckily part of this will be done for you. All you want to do is use your direct mail piece as a "teaser" to convince your past customers to visit your site, and buy another product from you. You want to reserve the main selling piece to the sales description on your site.
On the internet, where the real hustlers do their bidding, we don't have time for playing around. We get straight to the point and we usually have less than 5 seconds to catch someone's attention before they click away from our website with their "Paypal dollars" tightly clutched in their hand. But that's the great thing about the internet. In about 2 hours you can have a business set up for completely free. All you have to do is be willing to put in a little time and effort.
OK, so now you have to go find products that will teach you how to create a converting website and how to generate lots of traffic, not forgetting how to create a product. Once again you get drawn into the colorful merry-go-round of Internet Marketing.
At most legit printers, 200 books will cost $5-$6 each. That's's only $800-$900 instead of the whopping price of $3000 for a 1000 copies through normal Vanity Printers. Writers need that saved money for learning promoting and tips from a book coach who has good promoting success. When you spend too much on printing, that leaves little marketing dollars--the most crucial part of your book project.
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.
Offering an ezine is particularly useful. An ezine comes in emails, which justifies them giving you their email addresses. The ezine maintains contact. Each issue keeps you in their thoughts. The content of the ezine builds relationships and builds trust. Moreover, in the ezine you get to pitch products and include affiliate links. Alas, an ezine does entail commitment. You are committed to producing a new issue on a regular basis, but you can include articles from ezine article directories without charge, making it easier to meet your deadlines.
Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!
I'm sure you have seen many sales pages offering to reveal the Secrets to whatever, when you buy their product. Well, here is the Secret to success creating an online business. I'm going to give you the secret here and now!
You can charge business owners for helping them in building some kind of online plan. As you are acquainted with the field very well, you can offer your assistance in drawing more clients, and in "spreading the presence" of the business.
With all the opportunities flying around, all the offers of ways to succeed, courses, membership sites, guru training, multiple DVD courses etc etc., you could be forgiven for thinking that creating a successful online business is a difficult and complicated process. It is easy to loose sight of the basics.