It is a fact that most people use the keywords with city name so that they can easily find the results. It is the best way to make a business popular locally and to gain the attention of people in the surrounding areas. For instance, you should consider https://strategiczni.pl/pozycjonowanie
google for local positioning. When someone is looking for a business in UK, it will also show search results of cities in UK. So, do complete research to get the best local SEO firm.